摩根士丹利发表研究报告指，老铺黄金发盈喜，预料中期收入将按年增长241%至255%，净利润料按年升279%至288%，较该行预期低5%，但较市场普遍预期高10%至12%。大摩指，虽然金价上涨带来毛利率压力，但老铺黄金只在今年2月调整过一次零售价，经营杠杆仍推动净利润率扩张至介乎17.8%至19.2%，考虑到公司一般一年调价两次，预期下半年定价策略将更为关键，而下半年基数预期也较高。 大摩提到，老铺黄金的股价自7月初高位已回调约29%，反映市场下调盈利预期及对金价上涨的担忧，若下半年加价幅度低于10%，预期利润压力或持续存在，但如果高于10%，则相信公司需推出新产品来抵销需求风险，给予“与大市同步”评级，目标价1055港元。
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