** Analysts at Morgan Stanley say acceleration of tobacco sales declines and continues to drag on top-line growth for supermarkets
** Brokerage, however, estimates drag to top-line growth to remain broadly consistent at 100 basis points in FY25-26
** Analysts at brokerage say trends reflect rise in vaping and e-cigarettes
** Valuation support and slower-than-expected consumer recovery see us continue to favour consumer staples over consumer discretionary; with preference for Woolworths WOW.AX & Coles COL.AX - Morgan Stanley
** Brokerage rates both firms as "overweight"
** Shares of Coles currently up 0.3%, Woolworths up 0.1%
** Consumer staples sub-index .AXSJ up 0.1%, compared with a 0.5% rise in consumer discretionary .AXDJ
(Reporting by Shivangi Lahiri in Bengaluru)
((shivangi.lahiri@thomsonreuters.com))