DoubleVerify Holdings Inc. has announced a new partnership with Colgate-Palmolive Australia aimed at optimizing video campaign effectiveness. Utilizing DoubleVerify's AI-powered pre-bid brand suitability controls, Colgate-Palmolive has significantly improved media quality across its video advertising campaigns, reducing brand suitability incidents by 93% over seven months. This collaboration allows Colgate-Palmolive to maintain a brand-suitable environment amid the increasing volume of online content driven by generative AI. The partnership combines pre-bid avoidance with post-bid intelligence, empowering Colgate-Palmolive to gain valuable insights into campaign delivery and optimize future success while adhering to its core values.
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