暑期旅游旺季来临,为应对酒店预订市场出现的“大数据杀熟”、价格差异乱象,国内头部酒店集团华住率先出招。7月,华住旗下酒店直订平台与会员俱乐部华住会升级“贵即赔”会员价格保障功能,推出"订贵可赔,降价可退"双重机制,直击消费者痛点。此举也旨在以透明价格体系重塑直订渠道信任。如今,华住会会员规模已超2.8亿,近期更跨行业联动拓展权益场景。在第三方平台低价竞争挤压酒店利润的背景下,华住通过"贵即赔"强化...
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