Boston Beer's Worst-Case-Scenario Guidance Looks Unlikely -- Market Talk
Dow Jones
Jul 26
1255 ET - Boston Beer's new depletion and earnings guidance ranges include some pretty draconian scenarios that seem very unlikely, Roth analyst Bill Kirk says in a research note. Excess shipments will reverse in the second half of the year, especially in 3Q, Kirk says. Marketing spend was weighted heavily to the first half of the year, and spending comparisons should ease in 3Q, according to the analyst. The company's Sun Cruiser line, which it dubs its "fastest ramping product" ever, is continuing its ascension, Kirk says. And while Twisted Tea pressure remains, the company is trying to reinvigorate it with lower pricing on multi-packs, he says. Shares rise 6% to $213.97. (dean.seal@wsj.com)
(END) Dow Jones Newswires
July 25, 2025 12:55 ET (16:55 GMT)
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