文丨楚冧美编丨李成蹊出品丨牛刀财经(niudaocaijing)饮料销售旺季,康师傅却烦恼难消。未曾想,康师傅控股(HK0322,简称“康师傅”)去年3月对1升装饮料提价如期提升了产品毛利率,却让经销商和终端商陷入了销售艰难的境地。并且,公司还面临诸多难题待解,如增利不增收,渠道收缩加剧,品牌形象老化、高负债率情况下进行掏空式分红备受争议等等。畅销多年的“国民冰红茶”对的一次涨价为何会引发诸多问题...
Source Link文丨楚冧美编丨李成蹊出品丨牛刀财经(niudaocaijing)饮料销售旺季,康师傅却烦恼难消。未曾想,康师傅控股(HK0322,简称“康师傅”)去年3月对1升装饮料提价如期提升了产品毛利率,却让经销商和终端商陷入了销售艰难的境地。并且,公司还面临诸多难题待解,如增利不增收,渠道收缩加剧,品牌形象老化、高负债率情况下进行掏空式分红备受争议等等。畅销多年的“国民冰红茶”对的一次涨价为何会引发诸多问题...
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