文|李亦衡在全民健康意识提升的背景下,中国乳制品行业正经历从“规模扩张”向“品质升级”的深刻转型,对企业的科技创新实力提出了更高的要求。近年来,羊奶粉凭借“小分子、好吸收、更低敏”等营养优势,逐渐从“小众品类”走向“大众选择”。同时,随着羊奶科研的不断深入和口碑效应传播,羊奶的认受性正逐年提高。作为羊奶粉赛道的领先企业,澳优乳业从2011年起开始差异化布局羊奶粉赛道,目前已建立了从收奶、生产到市场...
Source Link文|李亦衡在全民健康意识提升的背景下,中国乳制品行业正经历从“规模扩张”向“品质升级”的深刻转型,对企业的科技创新实力提出了更高的要求。近年来,羊奶粉凭借“小分子、好吸收、更低敏”等营养优势,逐渐从“小众品类”走向“大众选择”。同时,随着羊奶科研的不断深入和口碑效应传播,羊奶的认受性正逐年提高。作为羊奶粉赛道的领先企业,澳优乳业从2011年起开始差异化布局羊奶粉赛道,目前已建立了从收奶、生产到市场...
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