高歌猛进5年之后,比亚迪开始战略调整

Ofweek光电信息网
31 Jul

导语:过去几年的顺风顺水,让比亚迪误判了中国新能源汽车市场的竞争强度。其认为只需保持过往正常节奏,便可以继续扩大在中国市场的领先优势。但吉利、奇瑞、长城、理想、问界、小米、零跑与小鹏等同行的进步之大,让比亚迪很难再靠常规战略来实现竞争致胜。砺石/作者 砺石商业评论/出品1进入2025年,比亚迪汽车在海外市场顺风顺水,但在国内市场的表现却远低于预期。不仅之前存量的一系列明星车型销量下滑,多款本...

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