星巴克还能回到过去吗?

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Jul 31, 2025

文 | 财华社,作者 | 毛婷今年以来,在粉单市场交易的瑞幸(LKNCY.US)股价累计涨50.37%,现报38.60美元,市值109亿美元,而咖啡连锁巨头星巴克(SBUX.US)的股价仅累涨3.15%,现价92.96美元,市值1,056亿美元。显然,资本市场已经对它们的表现和前景展望进行了投票。面对北美增长放缓,中国业务面临激烈竞争,星巴克开启了自救之路,聘请多次援救墨西哥卷连锁餐厅奇波雷墨西哥...

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