智通财经APP获悉，据报道，亚马逊(AMZN.US)已停止在谷歌(GOOGL.US)旗下电子商务平台Google Shopping上投放广告。报道指出，广告买家通过监测谷歌的 “拍卖洞察(Auction Insights)” 工具——一个能够让他们查看所在竞价搜索环境中前十位广告主及其曝光占比的分析工具——此前常常会看到亚马逊的名字。但据Smarter Ecommerce的电子商务洞察主管Mike Ryan透露，自上周起，亚马逊的名字便从“拍卖洞察”中消失了，这一变化表明亚马逊已经退出了Google Shopping的广告竞价。
MRS Digital业绩主管John Burton表示：“所有迹象都表明，(亚马逊)他们在Google Shopping上的广告投入已经完全停止。”MRS Digital研究主管Mark Ballard补充称：“根据截至7月23日的Google最新数据，亚马逊似乎已全面退出Google Shopping的广告拍卖，这是自2020年大流行早期以来首次出现这种情况。”
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