星巴克砸下5亿美元搞创新,淘汰移动店,能否兼顾效率与温度?

金十数据
Jul 30, 2025

星巴克(SBUX.O)公布了喜忧参半的季度业绩。高管表示,公司计划向美国门店的员工工作时长上投入“超过5亿美元”,同时逐步淘汰仅支持移动点单和取餐的门店。为提振销售乏力的局面,星巴克公司周二承诺,从现在起到明年将展开“一波创新浪潮”,内容包括:推出富含蛋白质的冷泡奶盖、焕新的烘焙产品、测试椰子水基茶饮和全新的深度烘焙咖啡。但与此同时,星巴克也试图实现其他目标——比如简化菜单、增加员工排班时间、提供...

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