Forrester Research Inc. will attend the B2B Summit EMEA 2025 in London and digitally from 6-8 October 2025. At the event, Forrester will present a variety of sessions aimed at equipping B2B marketing and sales leaders with insights on navigating shifting buying behaviors, harnessing AI, and accelerating revenue transformation. Key presentations will include strategies on adapting to the new B2B buying landscape, building adaptive growth strategies, and thriving in a new sales supercycle driven by AI and digitization.
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