作者:顺安近日,李宁(02331.HK)披露了2025年第二季度最新运营状况:全平台(不包括李宁YOUNG)零售流水同比仅实现低单位数增长,线下直营渠道更是录得中单位数下降。此外,截止2025年6月30日的上半年,李宁零售业务的销售点(不包括李宁YOUNG)数量净减少19个。随着李宁成为中国奥委会官方合作伙伴及签约NBA新星杨瀚森,下半年营销投入或将迎来大幅增长,但此举能否为其业绩带来长期增长还...
Source Link作者:顺安近日,李宁(02331.HK)披露了2025年第二季度最新运营状况:全平台(不包括李宁YOUNG)零售流水同比仅实现低单位数增长,线下直营渠道更是录得中单位数下降。此外,截止2025年6月30日的上半年,李宁零售业务的销售点(不包括李宁YOUNG)数量净减少19个。随着李宁成为中国奥委会官方合作伙伴及签约NBA新星杨瀚森,下半年营销投入或将迎来大幅增长,但此举能否为其业绩带来长期增长还...
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