作为阿迪达斯最为重要的战略市场之一,大中华区业绩连续九个季度实现增长。今年上半年,阿迪达斯品牌大中华区贡献18.27亿欧元,同比增长13%。 体育用品消费发展势头依旧迅猛。7月30日,阿迪达斯发布上半年财报,公司实现营收121.05亿欧元,同比增长14%;营业利润达12亿欧元,同比增长70%;毛利率同比提升0.9个百分点至51.9%。作为阿迪达斯最为重要的战略市场之一,大中华区业绩连续九个季度实现...
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