在啤酒行业普遍承压的当下,喜力在华却俨然成了个“另类”。昨日,荷兰啤酒巨头喜力公布的2025年上半年财报显示,其在华业务延续强劲增长势头,不仅高端产品销量增长超过30%,定位为“可负担得起的高端”的红爵啤酒(Amstel)贡献更加显著——销量实现翻番。在高端啤酒品牌普遍增长乏力的背景下,背靠华润啤酒的喜力到底干了啥?我们一起关注。中国重要性日增根据喜力公布2025年上半年财报,其收入有机增长...
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