一顶帽子的“西部突围”,拼多多让商家在“头等大事”上挖出金矿

21世纪经济报道
31 Jul

南方财经记者赵晓晨实习生陈乐怡义乌报道  七月的义乌,暑气蒸腾。在北苑街道一处四层仓库里,郑磊磊拿起一顶牛仔蓝的棒球帽,内侧标签清晰地标注着“62cm”,这比市面上常见的均码帽子头围宽了大约5厘米。环顾四周,货架上堆积如山的帽子,约莫5000个SKU,都是为被主流市场忽视的“大头星人”准备的。  比均码宽5厘米的要求,曾让200家档口拒绝接单。但不过两年,这个曾被视作荒诞的需求,已撑起“大头星球”...

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