2025年7月,比亚迪与京东汽车宣布共建官方售后旗舰店,依托比亚迪年销300万辆的规模和京东的亿级流量,打造主机厂直连消费者的新型渠道。此次合作采用“原厂认证+全品牌服务”的双轨模式,涵盖保养、轮胎等多个领域,通过电商选品与线下服务分离的方式,重构传统分销体系。此举或将冲击传统4S店及独立维修门店的市场份额,改写汽车后市场规则。
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