文 | 萧田新茶饮行业开始有了更多更高维度的内卷——IPO。过去几年,新茶饮从卷规模、卷联名、卷价格、卷加盟,已经卷到极致,如今又开始纷纷抢跑IPO了。继奈雪的茶、茶百道、古茗、蜜雪冰城陆续成功登陆港交所,上海最大的奶茶公司——沪上阿姨也于前不久上市了。有意思的是,前不久美团、阿里、京东三大平台的外卖大战硝烟弥漫,港股上市茶饮企业股价一度飙升。蜜雪冰城、古茗、茶百道纷纷享受资本红利,唯独沪上阿姨...
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