星巴克中国出售股权、自救同步走

山东商报
29 Jul

山东商报·速豹新闻网记者 贺楚婧7月22日,“星巴克推出自习室”登上微博热搜,引发网友热议;6月18日,国家网络安全通报中心发布通报,星巴克微信小程序(版本3.4.0)因“未清晰告知第三方插件数据收集范围”被列入违规名单;同月,星巴克中国迎来入华25年首次降价。一边是瑞幸、库迪等本土品牌以价格战蚕食市场,一边是自身高昂的运营成本和日渐流失的忠实客群。当出售传闻与高管震荡持续发酵,曾定义中国咖啡文化...

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