2万元的童颜针,资本撕破了脸

真故研究室
Jul 31

撰文 | 梁 湘编辑 | 龚 正近两年,童颜针成了医美消费者的新宠:一支针剂1.5~2万元,三四针后,便换来平均能维系两年的“返老还童”。预计2025年,中国童颜针市场规模将超过32亿元,年复合增长率超54%。为了这一针,有企业为了抢独家代理权对簿公堂,也有新氧这类原本经营受困的公司,因销售低价童颜针让股价一个月涨了4倍。更有京东这样的大厂,亲自下场开医美店。为这一针,一众“颜值系资本”拼了,...

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