信心,是比金子还要宝贵的东西。过去几年,不少零售老板及从业者显露出了肉眼可见的疲态。营收下降、客流下滑、利润亏损等因素在一定阶段内让他们不知所措。大环境疲软让消费者的钱袋子变得更紧、渠道分化让客群进一步被瓜分。一些零售老板甚至流露出想把公司卖掉的想法。这反映在经营决策中以两个现象影响较大。一是创新变少了。2018年前后层出不穷的新业态、新打法极少出现。当时行业里讲消费升级,讲业态创新,大家都铆足了...
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