东方甄选GMV与利润率双双回升,东方甄选该咋看?

新浪财经
Jul 31, 2025

首先,从GMV的角度来看, 东方甄选 在2025财年上半年达到了48亿元人民币,这表明东方甄选的销售渠道扩张策略取得了成效。其次,在利润率方面,通过减少折扣,东方甄选在2025上半财年将自家品牌产品的毛利率提升至21%,相比于2024下半财年的10%有了显著改善。这说明公司在优化产品结构、提高定价能力方面采取了有效措施,有助于增强公司整体盈利能力。第三,根据大和证券的分析,随着高基数效应的消退及...

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