港股异动 | 特步国际(01368)涨近3% 上半年主品牌零售同比增长中单位数 7月以来线上优于整体销售

智通财经
Jul 30, 2025

智通财经APP获悉,特步国际(01368)涨近3%,截至发稿,涨2.09%,报5.85港元,成交额3546.25万港元。

消息面上,近日,特步国际公布2025年第二季度中国内地业务营运状况,特步主品牌零售销售(包括线上线下渠道)取得低单位数同比增长;索康尼零售销售(包括线上线下渠道)取得超过20%同比增长。截至2025年6月30日止6个月,特步主品牌零售销售(包括线上线下渠道)取得中单位数同比增长,渠道库存周转约四个月至四个半月;索康尼零售销售(包括线上线下渠道)取得超过30%同比增长。

中金发布研报指出,2Q25特步主品牌零售流水同比增长低单位数,公司坚持以专业影响大众的策略,季内跑步及户外品类引领整体增长(1H25跑步品类销售额同比增长双位数),儿童品类表现好于成人。分月份来看,4-5月销售表现好于6月,主要由于五一黄金周以及618销售周期延长带动。虽然季内有五一黄金周及618电商大促影响,特步主品牌零售折扣维持七至七五折,环比保持稳定。考虑到下半年有较多马拉松赛事活动,公司主动进行滚动备货,6月末渠道库存周转4-4.5个月。7月以来特步主品牌销售表现好于6月,线上优于整体销售。

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