京东斥资收购德国零售巨头,出海再迈一步

华尔街见闻
Jul 31, 2025

作者 | 王小娟 编辑 | 黄昱 今年,行业都认为京东是整个互联网圈最大的变量。如今,京东还在用行动佐证外界的这一观点。 7月31日,京东一纸公告震动全球零售圈:豪掷超180亿人民币全资收购欧洲消费电子龙头Ceconomy(MediaMarkt母公司),如若收购达成,这将创下中国电商出海欧洲的最高金额纪录。 这记重拳背后,是刘强东“出海必须本地化”的宣言落地——6月他刚宣布“放弃跨境轻模式,转向...

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