原创出品 | “子弹财经”旗下“摩登消费”作者 | 白杨编辑 | 方芳美编 | 邢静审核 | 颂文饮料赛道内卷持续升温。市场监管总局信息显示,仅2024年,全国新增饮品SKU达49.6万款。尼尔森IQ与前瞻产业研究院数据显示,2024年饮品行业整体增长7.8%,即饮茶和功能饮料分别增长16.4%和12.2%,而中式养生饮在2023年同比增长超350%。可以看出,细分品类加速扩容,市场格局正在被重塑...
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