合生元卖不动+Swisse品牌陷争议,健合国际上市15年来首亏

财中社
Jul 31, 2025

随着年轻人端着“保温杯泡枸杞”熬夜的“赛博养生”成为潮流,“进口品牌”Swisse等保健品一时畅销。Swisse并非“原汁原味”的海外品牌,早在10年前就已经被国内的H&H国际控股(下称健合国际,01112)收购。日前,合生元奶粉的母公司健合国际发布2024年上半年业绩预告。靠“法国合生元”做大做强的国产奶粉品牌2008年,国内奶粉“三聚氰胺事件”爆发,国产奶粉陷入信任危机,消费者将目光放在国外...

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