2025年《政府工作报告》明确提出“实施提振消费专项行动”并强调“创新和丰富消费场景”。汽车消费作为国民经济的重要支柱产业,正通过技术创新与消费场景升级双重路径,成为扩大内需、激活市场活力的核心抓手。当前汽车市场竞争呈现多维特征,电动化与智能化技术迭代加速产品价值重构,差异化定位与价格策略持续优化消费选择,品牌服务生态的完善则进一步提升了用户体验。以一汽丰田为例,今年3月推出“时光焕新计划”,通过...
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