2025年7月31日,当蔚来子品牌乐道的首款大型SUV L90以26.58万元起的售价正式亮相时,这场看似常规的新车发布,实则被外界视为蔚来多品牌战略的“期中考”。从2023年提出高中低全矩阵布局——主品牌蔚来锚定30万元以上高端市场,乐道聚焦20万-30万元主流家庭用户,萤火虫瞄准10万-20万元小车市场——至今,蔚来用了近两年时间完成品牌分层。而乐道L90的登场,既是这一战略的关键落地,也暗藏...
Source Link2025年7月31日,当蔚来子品牌乐道的首款大型SUV L90以26.58万元起的售价正式亮相时,这场看似常规的新车发布,实则被外界视为蔚来多品牌战略的“期中考”。从2023年提出高中低全矩阵布局——主品牌蔚来锚定30万元以上高端市场,乐道聚焦20万-30万元主流家庭用户,萤火虫瞄准10万-20万元小车市场——至今,蔚来用了近两年时间完成品牌分层。而乐道L90的登场,既是这一战略的关键落地,也暗藏...
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