老铺黄金,黄金界的爱马仕还能热多久?

中国黄金报
01 Aug

老铺黄金的热度自去年年底便持续攀升。全国各大专卖店内人流如织,营收额实现惊人增长,在金价上涨、旅游热潮等多重因素加持下,成为众多顶级商场的销售冠军。探究其受欢迎的原因,不仅与成立以来所坚持的古法工艺及高端市场定位有关,甚至在老铺黄金产品的背后还附带着一层情绪价值。厚积薄发的品牌根基今年春节,最出圈的除了《哪咤2》票房屡创新高和深度求索(DeepSeek)在人工智能领域所掀起的热潮外,因金价持续上涨...

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