文/纪德编辑/子夜进入2025年,星巴克中国终于拨云见日。过去两个季度,其营收、净利润和门店交易额等核心指标连续提升,这一向好趋势主要得益于过去一年全方位的战略调整,从三大品类全线降价、拥抱外卖战场,到深入下沉市场,一系列组合拳正在逐步显现成效。伴随着业绩回暖,关于中国业务股权出售的谈判也进入实质性阶段。在2025财年Q3的电话会议上,星巴克公司董事长及首席执行官Brian Niccol提到,...
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