传统奢侈品牌在中国市场销售普遍承压，国内消费者日趋理性，不再单纯为品牌溢价买单。 7 月中下旬至今陆续披露的海外奢侈品牌的最新财报显示，25 年上半年多数传统奢牌在中国市场销售呈现下降态势（比如历峰集团25Q2 中国市场销售额下降7%、爱马仕大中华区为首的亚洲市场上半年销售仅增长3%、开云集团以中国为首的亚太地区上半年销售下降22%，杰尼亚集团上半年大中华区销售下降16.2%，LVMH 集团二季度...
Source Link传统奢侈品牌在中国市场销售普遍承压，国内消费者日趋理性，不再单纯为品牌溢价买单。 7 月中下旬至今陆续披露的海外奢侈品牌的最新财报显示，25 年上半年多数传统奢牌在中国市场销售呈现下降态势（比如历峰集团25Q2 中国市场销售额下降7%、爱马仕大中华区为首的亚洲市场上半年销售仅增长3%、开云集团以中国为首的亚太地区上半年销售下降22%，杰尼亚集团上半年大中华区销售下降16.2%，LVMH 集团二季度...
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