瑞幸营收接近星巴克中国的两倍,谁喜谁忧?

联商网
Aug 04, 2025

出品/联商专栏撰文/老刀编辑/蔡建桢瑞幸与星巴克这对中国咖啡赛道的双雄,明面上竞争,暗地里较劲,就连发布财报的日期都选择一样,只不过作为国际巨头的星巴克跟瑞幸在中国市场的差距似乎正越来越大。单从营收规模比较,今年上半年,瑞幸差不多已经是两个星巴克中国。而在面向国际市场,瑞幸也跃跃欲试,开始杀向星巴克的“老家”美国市场,不过目前仍处于初级阶段,而在国内市场,竞争仍在加剧,瑞幸打造大爆品的能力正在失灵...

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