2025年上半年，消费品巨头联合利华陷入了“增长涨跌互见、利润失血难止”的冰火困局。当最新财报披露其营业额下滑3.2%、净利润缩水5.1%时，市场看到的不仅是近五年首现的上半年营收倒退，更是一个缩影——传统快消巨头如何在通胀挤压与消费分层中寻找生存支点。剥离唯一正增长的冰淇淋业务、高端与大众市场的断裂、新兴市场阵地失守，多重矛盾的叠加让这份成绩单成为联合利华转型阵痛的深度刻度。联合利华的品牌矩阵正...
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