跟小米干:方洪波挥刀DTC

财中社
Aug 04, 2025

2012年8月下旬,美的集团(00300/000333,以下简称“美的”)创始人、董事长何享健退休,“何公子”何剑锋并未递补,“职业经理人”方洪波从何享健手中接过美的董事长大旗。彼时,美的正面临转型关键期。2012年美的集团营收1027亿元,但同比下滑23%,净利润和现金流等指标均低于格力电器(000651)。方洪波接任后启动大规模改革,包括精简产品线、裁员和调整代理商体系。近十三年来,方洪波带领...

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