中国啤酒行业正经历着前所未有的转型阵痛期。随着消费升级趋势放缓、市场竞争白热化以及渠道格局重构,曾经被寄予厚望的高端化战略不及预期,区域市场突围困难重重,行业分化现象日益明显。行业已告别高速增长期,进入存量竞争阶段。2024年行业数据显示,全国啤酒产量同比下降0.6%,营业收入同比下滑5.7%,成为食品饮料行业中唯一负增长的品类。这一趋势延续至2025年一季度,百威亚太2025年Q1中国区销量暴跌...
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