刘强东的国际化棋局,注定是一场持久战

财富FORTUNE
Aug 02, 2025

图片来源:视觉中国年中分享会上,刘强东将国际业务列为公司未来最重要的行动之一。但与Temu这类已在海外取得相当声量的平台相比,他强调,京东国际业务不走跨境电商的模式,而是要到海外做本地电商,在当地组建团队,进行采购发货,只卖有品牌的商品。而且他计划签订1000个中国品牌,把它们带到海外。刘强东显然在“下一盘大棋”,而近期,京东正在按照刘强东的思路加速布局。7月底,集团的两桩收购计划先后被曝出。消息...

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