涨5毛,跌5成!康师傅冰红茶涨价“翻车”,经销商集体跑路?

新食饮
Aug 04

涨价5毛,市场销量却腰斩去年3月,康师傅一纸涨价令,让1升装冰红茶从4元涨到5元,终端进货价也从3元涨至3.3元。看似只是5毛钱的涨幅,却让市场彻底“炸锅”。安徽经销商张衡回忆:“零售价一涨,消费者根本不买账,很多终端直接不卖了。”在他的区域,康师傅1升装冰红茶销量直接腰斩,下滑超50%。河南一家乡镇小卖部老板尝试折中定价4.5元,但依然卖不动:“以前康师傅、统一、娃哈哈卖得最好,现在消费者一看...

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