珍酒李渡董事长成“网红”,高端战略遇冷

DoNews
Aug 04

珍酒李渡董事长吴向东因频繁更新视频号成为酒圈热议人物,其倡导员工做公益等内容广受关注。作为“港股白酒第一股”,公司2024年营收微增至70.67亿元,但净利润大幅下滑43.1%至13.24亿元。核心品牌珍酒营收同比下降2.3%至44.8亿元,公司主动放缓高端产品扩张节奏,电商业务也削减低毛利产品。尽管推出珍三十、李渡1308等高价产品并开展体验式营销,2024年高端产品营收仍下滑10.82%,占...

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