在2025年,最受资本和市场关注的两个消费赛道,一个是随着蜜雪冰城上市而持续升温的新茶饮,另一个是泡泡玛特Labubu热度带动下的潮玩。看似风马牛不相及的两个领域,如今却在盲盒模式下悄然跨界融合。新茶饮品牌正在成为潮玩“隐形巨头”。蜜雪冰城、柠季、霸王茶姬等头部品牌纷纷上线原创IP周边、联名盲盒,美团外卖也在平台上推出“奶茶灵感盲盒”。左:蜜雪冰城“雪王不倒翁玩具”;右:柠季“雷蒙盲袋”越来越多...
Source Link在2025年,最受资本和市场关注的两个消费赛道,一个是随着蜜雪冰城上市而持续升温的新茶饮,另一个是泡泡玛特Labubu热度带动下的潮玩。看似风马牛不相及的两个领域,如今却在盲盒模式下悄然跨界融合。新茶饮品牌正在成为潮玩“隐形巨头”。蜜雪冰城、柠季、霸王茶姬等头部品牌纷纷上线原创IP周边、联名盲盒,美团外卖也在平台上推出“奶茶灵感盲盒”。左:蜜雪冰城“雪王不倒翁玩具”;右:柠季“雷蒙盲袋”越来越多...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.