次高端发力落后 百威亚太上半年净利润下滑24.4% 如何奋起直追?

海闻社
Aug 03, 2025

海闻社观察迟到的渠道革命。上海黄浦江畔,世界级电音节Tomorrowland中国首演的筹备已进入最后阶段。作为主要推手的百威中国团队,此刻却无暇沉浸于这场胜利。7月31日,百威亚太交出了一份沉重的成绩单。上半年公司营收31.36亿美元,同比下降5.6%;净利润4.09亿美元,同比下滑近四分之一。更令人忧心的是总销量43.63亿升,同比减少6.1%,创下近年最大跌幅。而就在同一周,老对手喜力宣布其...

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