美团筹备大学校园即时零售新项目“校园mini仓”

新浪财经
02 Aug

  新浪科技讯 8月2日上午消息,据媒体报道,美团正在筹备针对大学校园场景的即时零售新项目“校园mini仓”,在校园内或周边设立小型闪电仓,覆盖零食、饮料、文具、日用品等高频需求,实现“即时下单、快速送达”。

  接近美团人士向新浪科技表示,随着学生群体对“即时满足”需求的快速增长,校园场景下的零食、日用品等即时消费需求显著提升。然而,传统零售模式存在供给分散、服务时段受限、价格竞争力不足等问题,难以全面覆盖学生在多样化场景下的即时需求。为此,美团推出校园即时零售解决方案,通过本地化服务网络优化,以“便捷、低价、丰富”为核心,满足学生对“快速响应、灵活选择”的核心诉求。

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