1976年,江苏常熟的一个村办缝纫组在简陋的条件下开始运营,当时仅有8台缝纫机和11名工作人员。如今,这家小作坊已蜕变为国际知名的羽绒服品牌——波司登,其产品不仅获得国际品牌认可,还多次登上纽约时装周舞台,并与南极科考队合作专业装备。波司登的发展战略生动诠释了什么叫“差异化竞争”。当国内服装行业普遍采取低价策略时,它率先推进产品时尚化转型;当同行纷纷实施多元化经营时,它始终坚持聚焦羽绒服主业;为...
Source Link1976年,江苏常熟的一个村办缝纫组在简陋的条件下开始运营,当时仅有8台缝纫机和11名工作人员。如今,这家小作坊已蜕变为国际知名的羽绒服品牌——波司登,其产品不仅获得国际品牌认可,还多次登上纽约时装周舞台,并与南极科考队合作专业装备。波司登的发展战略生动诠释了什么叫“差异化竞争”。当国内服装行业普遍采取低价策略时,它率先推进产品时尚化转型;当同行纷纷实施多元化经营时,它始终坚持聚焦羽绒服主业;为...
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