MEDIROM Healthcare Technologies Inc. has announced a new partnership with Hakuhodo Inc. and Tools for Humanity to participate in the "World" proof of human protocol, co-founded by Sam Altman. This collaboration will see the installation of "Orb" World ID authentication devices in 100 Re.Ra.Ku relaxation salons across Japan. The initiative aims to promote the spread of World ID, a system verifying individuals as real human beings, within the country. MEDIROM plans to achieve deployment in over 100 stores by the end of December 2025 and issue 500,000 new World IDs annually. Tools for Humanity will provide the World technology, platform operation, and security supervision, while Hakuhodo will support planning and operations.
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