交银国际:蔚来-SW(09866)乐道L90定价超预期 顶配版本不超30万元 评级维持“买入”

智通财经
Aug 01

智通财经APP获悉,交银国际发布研报称,维持蔚来-SW(09866)“买入”评级,边际改善股价迎来短期反弹机会。该行认为未来市场焦点或在于蔚来的边际改善(特别是销量回升)的可持续性,同时降本效果能否达到市场的预期。虽然股价已较低位反弹50%,但目前蔚来2025年市销率仅为0.85倍,依然较新势力同行估值的1-2倍为低,边际改善股价或迎来持续反弹机会。

报告中称,乐道L90正式登陆市场,整车起售价为26.58万元(Pro版;人民币,下同),而Max与Ultra版则分别为27.98万元与29.98万元;七座车型在此基础上加价6000元(即27.18万元起)。BaaS(电池租赁)方案的起步价为17.98万元(Pro版),Max与Ultra版分别是19.38万元及21.38万元,七座版BaaS方案则从18.58万元起售。相较于7月10日公布的预售价(整车购买27.99万元起,BaaS方案19.39万元起),正式售价降低了约1.41万元。在权益方面,新车全系标配85kWh电池、L2级别智能驾驶辅助系统以及Orin-X芯片等高端配置,并推出2000元预订金抵扣5000元购车款及5000元选装基金的优惠,复购用户还可享受积分奖励。

总体来看,即便是顶配的Ultra版(相较于Pro、Max版,其核心亮点在于“四驱性能+零重力座椅+全套空气悬挂系统”)也未突破30万元大关,这反映出管理层背水一战的决心。综合考虑定价策略和渠道反馈,预计每月稳定销量将轻松超越市场预期的5000台。L90的成功,也将为后续发布的L80车型铺平道路,助力蔚来在销量上实现逆转。

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