各位老铁,今天打开港股页面, 呷哺呷哺 股价跌到0.77港元,离退市就差一步之遥!上半年预亏近1亿的消息一出,曾经的火锅巨头咋就混成这样了?作为20年财经老炮,我得跟大家唠唠这背后的门道。其实呷哺呷哺的问题不是一天两天了。前几年盲目扩张,门店从700家猛增到1200家,结果很多店根本不赚钱。后来想转型高端,把主品牌客单价提到60-80元,结果尴尬了——既拼不过 海底捞 的服务,又丢了原来吃平价火锅...
Source Link各位老铁,今天打开港股页面, 呷哺呷哺 股价跌到0.77港元,离退市就差一步之遥!上半年预亏近1亿的消息一出,曾经的火锅巨头咋就混成这样了?作为20年财经老炮,我得跟大家唠唠这背后的门道。其实呷哺呷哺的问题不是一天两天了。前几年盲目扩张,门店从700家猛增到1200家,结果很多店根本不赚钱。后来想转型高端,把主品牌客单价提到60-80元,结果尴尬了——既拼不过 海底捞 的服务,又丢了原来吃平价火锅...
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