泡泡玛特:从潮流玩具崛起成为情感经济的“新物种”

Ofweek光电信息网
Aug 08

8月7日,泡泡玛特(09992.HK)股价再攀历史高峰,盘中一度逼近300港元大关。这已不仅是资本市场的一次躁动,而是中国新消费领域一场静水深流的变革。当286只基金重仓持有、摩根士丹利给出365港元目标价,当上半年营收预增200%、净利润预增350%的数据震撼市场,我们看到的不仅是一个玩具公司的成功,更是一种全新商业物种的崛起——一个以情感价值为核心、以IP生态为护城河、以全球化视野为未来的超级...

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