Beaulieu International Group and Digimarc Corporation have teamed up to introduce a groundbreaking solution for the flooring industry using digital watermarks. The collaboration has successfully demonstrated that Digimarc's invisible watermarks can effectively deliver Digital Product Passports $(DPP.UK)$ required in construction. These watermarks are embedded over the entire surface of the product, ensuring durability and easy detection even after extensive use. This innovative approach links each watermark to product-specific data on Digimarc's Illuminate SaaS platform. The partnership aims to establish digital watermarks as a standard data carrier for construction materials, offering a scalable and cost-effective solution compared to traditional methods.