蔚来与理想:三排座 SUV 战场的生死较量

汽车产业前线观察
Aug 06, 2025

2025 年 7 月的最后一周,中国新能源汽车市场的火药味浓烈到了极点。7 月 31 日,杭州的发布会上,蔚来创始人李斌亲自站台,揭开了子品牌乐道(Onvo)第二款车型 L90 的面纱。而仅仅两天前,理想的首款纯电三排座 SUV i8 已抢先上市。这两款车像两把利剑,直指同一个靶心 —— 中国多孩富裕家庭的车库。这场较量早已超越产品本身。在北上广深的 4S 店里,蔚来销售会拿着参数表对比:“理想 ...

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