在吴向东主导的这场营销狂欢背后,珍酒李渡与华致酒行正面临增速放缓、利润骤降的双重压力。其通过打造“网红企业家”人设、制造营销噱头,固然能在短期内博取眼球,但天猫平台部分旗舰店的销量与部分网友的质疑,已然揭示了这种模式的局限性。当企业的营销声量与其实际价值产生背离时,透支的不仅是品牌信誉,更将对企业的长期价值发起深度拷问。近日,珍酒集团董事长吴向东因在社交媒体频繁发表争议性言论迅速走红,成为行业关注...
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