文 | 寻空的营销启示录咖啡战争的硝烟,正从太平洋西岸,一路蔓延至纽约的心脏地带。6月30日,瑞幸在纽约曼哈顿腹地,同步开出两家门店,正式拉开了其进军北美市场的序幕。此举极具象征意义,也充满了火药味。这两家门店选址于全球人流最密集的区域,更巧妙地是落子于星巴克的传统优势地盘,与周边的多家星巴克门店仅隔数百米之遥。这种贴身肉搏的姿态,无疑是瑞幸对其全球最大竞争对手的一次高调宣战。自2023年踏出海外...
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